Why social media matters for research now more than ever
In this session, you will hear from Michelle on the increasing demand for researchers to build a digital presence with the onset of the COVID-19 pandemic and the role of social media in science communication. She will also cover examples of scientific organisations using innovative approaches to promote their research using social media, with insights on how BioExcel Centre of Excellence harnessed Twitter to build a successful computational biomolecular research community. Michelle will cover how to optimize your use of social media platforms along with “dos and don’ts” of building a digital presence.
Michelle is the Digital Strategy Officer at EMBL-EBI, where she is responsible for driving social strategy and content creation for European Commission funded projects such as BioExcel and CINECA. In her role, Michelle combines her background in science and her passion for storytelling to develop effective social media campaigns. Driven by data, Michelle is always tracking the latest trends, while ensuring the standard practice of accessibility is followed across digital platforms. Along with social media, Michelle also organises scientific courses and conferences at EMBL-EBI. Michelle holds a Master’s degree in Biotechnology from The University of Melbourne.